Registrations Open and Arrival Tea and Coffee

Welcome to the Association Communications Summit

Summit Chair: Philippa Shelley Jones, Editor ASSOCIATIONS, Associations Forum

Welcome from Major Partner Four Points by Sheraton Sydney, Central Park

10 Communications Tips from Associations Forum

John Peacock, Chief Executive Officer, Associations Forum

Overview of Emerging Issues for Communication Specialists in 2019

The explosion in technology and government policy affects daily life and directly impacts how business professionals communicate. Government interference in how communication specialists go about their business rubs up against the protections of the implied right of communication in the Australian Constitution. Amendments to the Copyright Act in December 2018, to change the life of copyright, brings both benefits and challenges. Regulations governing cultural sensitivity, gender and identity, and security, are expanding. New and emerging technologies, and the shift in the balance of power due to social media, raise novel legal and ethical questions.

Jonathan Casson, Partner, Holman Webb Lawyers

To be announced

Challenges & Strategies

This session is dedicated to group discussions on solutions and strategies for some of the challenges indicated during registration.

Facilitated by Associations Forum

Morning Tea

Big Data, Analytics and the Journey from Insights to Answers

Across the globe, senior managers seek greater understanding of how to leverage their existing user data, as well as big data, to understand the customer journey more effectively and make informed business decisions. Many businesses operate on fragmented systems, with no centralised understanding of the true customer experience. It is important to identify and understand just how many touch-points a user has with your brand and how that information is captured and analysed. This presentation will deep dive into common customer touch-points, and the systems that capture them, and look at how to better collate that data in order to better understand your consumers.

Courtney Scales, Marketing Manager – Customer Experience, Chamber of Commerce and Industry Queensland

To be announced

Investing in your Public Value

Every member-based association has public value – that unique aspirational feature of the profession, ideal or cause your association symbolises to the community or a particular market. Strategic communication and engagement plans are essential to building your association’s reputation, relevance and revenue. Julia Evans will share three examples of how the Australian Academy of the Humanities promotes the public value of the humanities, arts and culture in Australia to the community and government; she will provide successful ideas on strategies, how to implement them and how to measure the results.

Dr Julia Evans, Director, Communications and Engagement, Australian Academy of the Humanities

Internal Communication Teams: Tips and Techniques

Most associations communicate with their members using in-house communications teams. This knowledgeable panel will discuss:

• Strategies to connect with members including electronic communication tools (e.g. social media, videos etc.)
• Sourcing content from an often-apathetic membership
• The importance of technology, including databases that can segment members, websites, mobile and eComms platforms

Emma Bredenhann, Communication & Relationship Manager, Australian Men's Shed Association
Emma Carr, General Manager - Communications, Royal Australian & New Zealand College of Ophthalmologists

Donna South, Marketing and Communications Manager, Weld Australia

Lunch

Print with Purpose

When considering your organisation’s communications and content management, there should be strategic reasons for your mode of delivery. In this presentation, Wendy Rapee will:

• Share Primary English Teaching Association Australia’s strategies for remaining committed to print
• Discuss how PETAA’s communication content management and creation is entering a new stage of transformation
• Explain how content produced for one delivery mode can be effectively, and strategically, repurposed for other modes

Wendy Rapee, General Manager, Primary English Teaching Association Australia

To be announced

Transforming Communications: What’s the Story?

If you don’t understand the journey, would you stay until the ending? This session will illustrate how a purposeful, inclusive narrative can transform association communications, through the stories and campaigns of Society of Hospital Pharmacists of Australia’s recent revolution.

Nick Sharp-Paul, Head of Strategy and Communication, Society of Hospital Pharmacists of Australia

Afternoon Tea

To be announced

Data Security and Its Relationship with Member Engagement

In order to successfully engage with members, associations need to be able to reassure them that the data they share will be protected and used solely for the purpose for which it was given. Member trust is hard earned and easily lost, however it can lead to great mutual rewards. A breach of this trust via misuse of data destroys trust AND runs foul of the law – a double incentive to ‘get it right’. In this session, we’ll consider the carrot – members’ trust benefits both them and your association; and the stick – member disengagement, your reputation loss, and potential fines and penalties.

Anthony Hollis, Managing Director, Data Governance Australia

To be announced

Round Table Discussion: Lessons Learned

This session will be a chance for delegates to discuss the challenges raised earlier in the day and their thoughts on them after the day’s sessions.

Facilitated by Associations Forum

Close of Summit